The Talk Show Host Connection to Authors

How to Write Words That Sell
by Jim McCraigh

Imagine bringing in tons of new customers, like turning on a switch somewhere! How much would that be worth to your business? With How to Write Words That Sell you will quickly and easily create your own super effective sales material. And knowing these insider secrets will help you: Get loads of new customers who want to BUY NOW Help you grab a bigger, more profitable market share Pull in loads of cash so you can spend more with your family, reinvest your business or just get out of the office more often.  Just when you thought you'd read every worthwhile marketing book, Levinson and Godin raise the bar another notch. If we had this book at Applie when we introduced the Macintosh, IBM might be selling typewriters today. Guy Kawaski Author, and CEO Garage Ventures With 14 million copies of Guerrilla Marketing books sold worldwide, and the many university MBA programs offering Guerrilla Marketing, this is now far beyond an opinion. Guerrilla Marketing is the best known marketing brand in history. There are many sources of Guerrilla Marketing in the world today. The one that millions have trusted the longest and you can trust the most is the original source -- Jay Conrad Levinson, the Father of Guerrilla Marketing. If it's not authorized by Jay, it's not Guerrilla.

Q & A for Interviews 1. What is your idea of proven Headline Formats? Answer 2 minutes 2. What type of headlines to should our listeners avoid? Answer 3 minutes 3. You mention Proving Claims, what does that entail? Answer 2 minutes 4. How do you use Testimonials in your marketing techniques? Answer 2 minutes 5. Are there techniqes that can be used to get Prospects Take Action ? Answer 3 minutes 6. What kind of Tips for Improving Your Direct Mail Results would you recommend? Answer 2 minutes 7. When using mailing lists do you recommend building or renting list and why? Answer 2 minutes 8. Is there a specific time that is best to test a campaign? Answer 2 minutes 9. What is one of the number one methods you've found to increase the resonse of a campaign? Answer 2 minutes 10. Is there a particular success story with one of your clients that stands out for you? Answer 2 minutes

Promo You've got to admit it, it's the words that either grab you or repel you! Stay tune for our guest with Jim McCraigh author of How to Write AWords That Sell.

Jim McCraigh

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